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We make the things we wish existed.

We're Whale & Wave — a small software studio by the sea. We build our own products at our own pace, and surface for the occasional client project when the tide feels right.

What we do

Two halves of the same sea.

Most days we're heads-down on our own products — small, focused tools made for specific people, built properly. The rest of the time we come up for air and help a handful of teams with problems we actually care about.

We build our own products

Small, focused software for the quieter corners of the market. We pick problems we'd want solved ourselves, then see them all the way through — design, engineering, operations, support, the lot.

  • UK-first, mobile-first
  • Honest pricing, no dark patterns
  • Built to last, not to flip

We take on the occasional client project

When a project is a genuine fit — interesting, useful, and honestly scoped — we'll happily come aboard. Product engineering, mobile apps, web platforms, and all the unglamorous plumbing that keeps them afloat.

  • Small engagements, direct access
  • We'll tell you what we'd actually recommend
  • Fixed scope, fair rates

Products

What's surfacing right now.

One product in active development, with a few more circling below. We'd rather ship one thing properly than five things halfway.

In development Launching 2026

ListMantis

Unified marketplace alerts for the UK — Facebook Marketplace, AutoTrader, Gumtree, eBay, and Vinted, all in one calm place. Built for resellers and bargain-hunters who'd rather not juggle five apps at once.

Multi-platform Real-time alerts UK-focused iOS + Web
Coming soon

More on the horizon

We've got a short list of ideas swimming around. When something's ready to break the surface, you'll find it here.

Work with us

A short, honest chat first.

We're selective, not precious. If you've got an interesting problem and you're up for collaborating properly, drop us a line — we'll let you know within a week whether it's a good fit.

Start a conversation
What kinds of projects fit?
Product engineering for startups and small teams. Web platforms, iOS apps, and the infrastructure that keeps them afloat — scraping, background jobs, payments, notifications. We're happiest when we own a slice end-to-end, from the first sketch to the thing humming quietly in production.
How big are your engagements?
Small. Usually a few weeks to a few months, with a clear scope and a single point of contact. We don't staff up for projects — if we take it on, we're the ones actually building it.
What does pricing look like?
Fixed-scope quotes where the scope is honestly fixable; day rates where it isn't. Either way, you'll know the ceiling before we start.
Where are you based?
Registered in England & Wales, working from the UK's south coast. We collaborate with clients anywhere — async-first, with scheduled video calls when they help.

Get in touch

Send us a message in a bottle.
Or, you know, an email.

No forms, no booking widgets, no chatbots. Just tell us what you're working on and where we might help. We'll reply within a couple of working days.

hello@whale.design